Privacy policy

By using this website, you agree to Danfilter processing your personal data in accordance with this data policy.
Danfilter fully respects all concerns regarding confidentiality of personal data provided online, and we are aware of the need for appropriate protection and proper processing of all personal data we receive.

If you are unable to accept the data policy, please do not use this website.

Personal data

Personal data covers all data that may be used to identify a person, including, but not limited to, the concerned person’s first and last name, age, gender, home address or other physical address, email address or other contact information, whether they are related to this person’s private residence or workplace.

What personal data do we collect and process?

As a general rule, you can access the website without telling us who you are or providing personal information about yourself.

However, Danfilter needs certain personal information in order to conduct business with you and provide you with news and other services. Danfilter collects and processes information about you when you:

• Provide account information in connection with the creation or alteration of your user account with us in order to gain access to certain services.

• View or purchase a product or service from a company whose offers are on our website;

• Make a payment for a purchase;

• Send an inquiry, complaint or give us feedback; or otherwise provide personal data to us through the website or otherwise.

Danfilter only collects the personal data necessary (such as an email address or private address) to provide the service requested by the customer.
Registration of personal data and personally identifiable information is necessary to analyse how users use Danfilter's websites through Google Analytics.
Danfilter does not collect personally identifiable information from third parties about the customers.
Danfilter does not store information about means of payment, e.g. card numbers on debit cards, bank account numbers, etc.

Who do we disclose personal data to?

Personal data submitted at is only disclosed to:

• The company's internal departments;

• Selected and trusted third parties who may use your personal data for the purpose of providing goods or services that you have ordered;

• Business partners for the purpose of registering and maintaining your user account.

Danfilter otherwise only discloses personal information to others, such as records of misuse in accordance with applicable law, should customer in question misuse or commit fraud against Danfilter.

To further develop and improve Danfilter's website, we keep statistics on how users use the site. The statistics are used exclusively in summarised form, e.g. to see which pages and browsers our customers use most.
Danfilter uses Google Analytics to collect visitor statistics, in connection with which IP addresses are passed on to Google.
Google may also disclose the information to third parties where required by law, or to third parties who perform tasks for them. The Google Analytics/User Report privacy conditions are accepted by visiting and can be found here With the exception of the above cases, Danfilter does not disclose data about the individual customer's use of the services on

Where is your personal data stored?

The personal data is stored on servers in Denmark. Some personal data is managed by a third party (data processor) that stores and processes personal data on behalf of Danfilter in accordance with this data policy and the applicable legislation regarding the protection of personal data in Denmark.

We will only keep personal data as long as is necessary in relation to the purposes stated above.

Access to data

You can always change your account information and areas of interest, including whether you would like us to contact you in connection with offers of items or services or unsubscribe from our newsletters.
You can find out what information we have registered about you. If you wish to receive a copy of this information, please write to us at


In addition to the information you enter yourself in connection with purchases, newsletter subscriptions and other services, the website uses cookies. Cookies are digital information packages that the website stores on your hard drive. The cookie used does not identify the individual user, but the user's device history e.g. PC, mobile phone, etc. A cookie is not a program and does not contain viruses.

Cookies are used to improve the website's service, for example when using the website's shopping basket, or in connection with subscription services where the system remembers your email address for when you as a subscriber want to adjust your subscription. The use of cookies does not compromise your security on the website.

Danfilter uses cookies that usually expire after each session, i.e. when you close your browser (so-called session cookies).
In addition, cookies that are set with an expiry date are used and stored on your hard drive during that period (so-called persistent cookies)
If you do not want Danfilter to identify your PC, mobile phone, etc. with the help of cookies, you can disable the use of cookies in your browser. See instructions here.
For each visit to the website - irrespective of the presence of a cookie - Danfilter registers the user's type of browser, the operating system, the host and the URLs of the pages to be accessed. This data is used in a comprehensive and anonymous statistical analysis chart to learn more about the general use of the website.

Information regarding Ad Servers

Danfilter enters into ongoing agreements or partnerships with advertising server companies, which means that by clicking on advertisements, cookies will be placed on the customer's device history to register use of the advertisement.  
Contact, changes and updates to the privacy policy.
Danfilter pledges to continuously comply with the legal requirements of privacy protection.
If you have any questions or comments about our data policy or how we use your personal data, you are always welcome to contact us at

Email newsletters

Danfilter stores your email address and uses it to send you news and offers.
You can always choose not to receive news from Danfilter, either by opting out of receiving news in connection with your order, or by unsubscribing via the link at the bottom of our emails.

Danfilter complies with the updated Danish Marketing Practices Act's provisions for sending e-mail newsletters. It is henceforth important to opt out of receiving news if you do not wish to receive emails regarding the product you have ordered or similar products from Danfilter.